Size matters in marketing agencies

Tuesday, September 22, 2009 by Mark Goble
G&A is referred to as a "mid-size" agency in the healthcare marketing space. While many may look at this as a drawback to doing business with us or any agency this size I beg to differ. Some believe that only the BIG agencies can provide the BIG idea. Look at Adage's small agency of the year.



I looking at rockfish and notice:
  • Large clients like Walmart
  • Not on Madison Ave.
  • A focus on new, fresh ideas
  • Have and "incubator" to promote this thinking
  • What appears to be superior leadership
Congrats to the folks at rockfish. Proving that the "Mid-size" matters.   

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