The article continues to state how the American people have been mislead to believe that physicians are in favor of healthcare reform. I realize that all polls can be presented with both a positive and negative approach. But what I do believe is that a few vocal groups that are not representative of the whole are swaying the discussion.
I am not sure that any of us want to be treated by the 45%.
As we continue to develop healthcare websites and on-line content we need to recognize how and where the content is being consumed. I am an avid iPhone user and I am beginning to be frustrated by content I cannot view on my iPhone. We as marketers need to continue to question where content is be consumed and make sure we are adapting accordingly.
I came across an article about Doylestown Hospital and how they are implementing iPhone solutions to better support its physician users. We need to get our messages to these physicians on the device they are using. We need to be smarter about the behavior of the consumers of our tactics.
The way we access healthcare is going to change. No way around it. Google is trying to bring you some control over your own health information. I have just begun filling out my own Google health profile.
Google outlines its advantages as:
Google Health allows you to store and manage all of your health information in one central place. And it's completely free. All you need to get started is a Google username and password.
Google believes that you own your medical records and should have easy access to them. The way we see it, it's your information; why shouldn't you control it?
Keep your doctors up-to-date
Stop filling out the same paperwork every time you see a new doctor
Avoid getting the same lab tests done over and over again because your doctor cannot get copies of your latest results
Don't lose your medical records because of a move, change in jobs or health insurance
Share your health information securely with a family member, caregiver, or doctor
I am writing this while hearing news that President Obama will announce a public/private partnership in healthcare tomorrow.
It is awesome when the opportunity presents itself to interface with a patient that has been so positively impacted by the products we work on. So often these days when working in healthcare marketing strategy we are limited by HIPAA and other regulations from using actual patients in our advertising.
Prostrakan is doing just that with its product Sancuso. Sancuso is a supportive care cancer product that helps with nausea and vomiting. We have taken the approach to use real patients in marketing this product.
Please take a look and see how Sancuso is helping Melvin.
In reviewing many of the media accounts and stories about the Swine Flu epidemic it makes me think that healthcare marketers still have a long way to go in educating the consumer. This clip from CNN shows how people are afraid to eat pork and that simply washing hands is one of the best defenses.
It is great to see that investment by pharmaceuticals companies is paying off in a time of need. Baxter Healthcare has developed a technology that can cut in half the time needed to create a vaccine. This is one of the many reasons that pharma companies need to charge the prices for prescriptions so technologies like this can be created.
Goble & Assocaites has been providing Pro-Bono service to the American Porphyria Foundation (APF) for many years. Porphyria is an extremely complicated disease that typically takes many years to diagnosis. At present fewer than 2500 patients are being treated in this US.
We have recently revised the APF website to better serve that patients and caregivers that support those who suffer from this disease.
From the agency perspective we find it very rewarding to apply our creative and healthcare marketing skills to support organizations like the APF.
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