When we work on marketing strategy for medical products everyday sometimes we miss the real opprotunity to communicate. Sometimes we get so wrapped up in providing the healthcare marketing plan to our client that the plan gets in the way of seizing the moment.
Case in point-
A TV host in Canada had an idea to promote Breast Cancer Awareness Month in support of rethink breast cancer. This TV host has a sister suffering from breast cancer. This progressive organization is trying to raise awareness in younger women. A TV spot was created that sold out the event in record time. While somewhat provocative this spot has create a viral buzz on-line. Good or bad this resonated with the younger audience and drove a huge increase in donations.
This has received international exposure on CNN and other news outlets.
As a healthcare marketing agency we need to LISTEN and understand our audiences and provide content that creates a response.
Youtube clip:
CNN discussion:
Case in point-
A TV host in Canada had an idea to promote Breast Cancer Awareness Month in support of rethink breast cancer. This TV host has a sister suffering from breast cancer. This progressive organization is trying to raise awareness in younger women. A TV spot was created that sold out the event in record time. While somewhat provocative this spot has create a viral buzz on-line. Good or bad this resonated with the younger audience and drove a huge increase in donations.
This has received international exposure on CNN and other news outlets.
As a healthcare marketing agency we need to LISTEN and understand our audiences and provide content that creates a response.
Youtube clip:
CNN discussion:
I came across an article about 
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