Evaluating creative is an age old issue in any marketing business. The worst feedback is empty feedback like "I don't like it." You don't like it tells us nothing. While I understand we miss the mark somedays we need to work collectively with our clients to evaluate the creative.
Our Exec. VP Creative Director, Dave Raube, uses this approach
C- Compelling
U- Unique
B- Believable
S- Sustainable
Yes this spells CUBS. We are in Chicago but the truth be told Dave is from Philly.
Our Exec. VP Creative Director, Dave Raube, uses this approach
C- Compelling
U- Unique
B- Believable
S- Sustainable
Yes this spells CUBS. We are in Chicago but the truth be told Dave is from Philly.
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