I read a great article on Ad Age the other other. Healthcare marketing agencies need to start thinking like software companies and provide branded apps to our clients. The advent of on-line repositories like Apple's app store have created an completely new channel to communicate a message.
The question becomes are agencies prepared to be software developers? The answer needs to be YES are software developers will be the marketers of the next decade.
The question becomes are agencies prepared to be software developers? The answer needs to be YES are software developers will be the marketers of the next decade.
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