Real patients matter

Wednesday, May 6, 2009 by Mark Goble
It is awesome when the opportunity presents itself to interface with a patient that has been so positively impacted by the products we work on. So often these days when working in healthcare marketing strategy we are limited by HIPAA and other regulations from using actual patients in our advertising.

Prostrakan is doing just that with its product Sancuso. Sancuso is a supportive care cancer product that helps with nausea and vomiting. We have taken the approach to use real patients in marketing this product. 

Please take a look and see how Sancuso is helping Melvin.